It's a very good examination of the trade-offs, including pitfalls. Lists with This Book. Users of the gami ed site foundthe emails so annoying that subscriptions to the promo list actuallywent down a er the badge system was implemented. They are of two types: Feedback in gamification is important motivating factor. For nine years he organized Supernova, an influential executive technology conference. I found that the main strength of this book to be its quality of writing, which combines ingeniously the academic treatment of the topic thorough, analytic, prescriptive with the generally light flavor of the topics. 
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Yet the overwhelming majority of examples they provide are examples of PBLs and other extrinsic rewards. This book contradicts itself.
[PDF] For the Win: How Game Thinking Can Revolutionize Your Business - Semantic Scholar
Helped me know what gamification is from the basics, analyze and understand what goes into designing a gamification process. Trash dropped in the bin actually falls about three feet,but the speakers mimic the sound of it falling hundreds of yards. Account Options Sign in. Game thinking takes advantage of such traits as a means toachieve business objectives.
Gami cation is a technique that businesses can use tobe more successful.
For the Win How Game Thinking Can Revolutionize Your Business
Restaurantssee average check size increase enough to improve pro tability sig-ni cantly. The problem is, there are a lot of people talking about gamification. Get to Know Us.
View all 13 comments. Now imagine a di erent set of scenarios. Where would you derive value from encouraging behavior? But it also applies inhuman resources management and in government and in socialimpact settings.
The book reflects Werbach and Hunter's experience leading the first course on gamification at the Wharton School. View Cart Proceed to checkout. Having read an academic book on gamification already, I weerbach this book to oversimplify the concepts of creating game-based strategies.
Spend your tuppence on birdfood, and what have you got? Canyou make it more compelling, more interesting, or more fun? Dec 25, John Stepper rated it really liked it. The book is clearly targeted to business applications, while my interest is in teaching and learning, but even though th This is a short overview of the new field of Gamification. TV program Psych web site Many game developers andresearchers worry—with good reason—that it trivializes thecomplexities of e ective game design.
For the Win
The careful and skillful construction of these games is built on decades of research into human motivation and psy Take your business to the next level— for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year.
A good starter book on the subject before delving into deeper applications. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: Unfortunately, I may not have picked up a winning book of the bunch.
This book is about how to implement gamification to one's business systems. Dec 30, Robert rated it liked wfrbach Shelves: Inthese scenarios, companies use gami cation to fir productivitywithin the organization in order to foster innovation, enhancecamaraderie, or otherwise derive positive business results throughtheir own employees. A gami ed system that o ersrewards but no choices will quickly feel disempowering and boringfor most players.
Generally, more engaged customers will purchase more, andmore engaged workers will perform better, but the impact varies.
For the Win by Kevin Werbach
Can the game avoid con icts with existing motivational structures? Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School.
A well-designed game goes right to the motivational heart of the human psyche.
And theharried mother feels a jolt of pure joy krvin she realizes that next boxof cereal means she has earned enough points to reach the next levelon an online community site.
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